Artificial intelligence, otherwise known as AI, is the ability of a digital computer to perform cognitive tasks commonly completed by humans. Modern technological advancements have allowed machines to not just be used manually, but also to be able to understand surroundings, rationalise and make inferences and decisions based on those factors. There are many industries that…

Content marketing is a popular long-term strategy utilised by digital marketers that focuses on the creation of valuable and engaging content for a specific audience. Correct implementation of this strategy will allow brands to achieve a range of things, including improved brand awareness, customer trust and loyalty, and ultimately generate more sales. From a consumer…

TikTok is quickly becoming one of the largest and widely used social media platforms today. Boasting over one billion monthly users, TikTok is a platform for people to share videos and (more commonly) scroll through their ‘feed’ of videos, which has been uniquely curated based on data that the app collects. Information such as the…

In today’s world, being a brand that clearly and tangibly values diversity and inclusivity is more important than ever. Particularly in the last 20 years, brands in all different industries are acknowledging how being an inclusive company can benefit them. Not only does it welcome a broader audience to purchase a product or utilise a…

Cancel culture is broadly defined as the act of suddenly and immediately withdrawing support (or ‘cancelling’) for a person or company for something they have done or said in the public eye that is considered offensive. The core reason that cancel culture is becoming more widely known today is due to social media and the internet, and…

Who is she, how has she reigned in millions of followers in less than 12 months, and how is she shaping the digital marketing world? 18 year-old Instagram and TikTok star, Sophia Begg (now more widely known online as Sopha Dopha) has recently sky-rocketed to fame via her fashion inspired content. Only recently entering the…

The creation and sudden popularity of social media platforms over the last decade have significantly shaped how our society has evolved, and our interaction with technology. We are currently connected to technology more than ever, and social media holds a growing presence in the lives of many.  An influencer is defined as a person who inspires…